The Effect of Internationalization on Home Market Performance: Evidence from German Insurance Groups
نویسنده
چکیده
In this paper we investigate the effect of internationalization on home market performance using survey data and financial statement data of German insurance groups with property-liability business for the years 1999 through 2009. We develop a resource-based perspective and argue that strategic transformation is a major factor driving insurance groups’ internationalization, whereby successful international insurance groups facilitate organizational learning from international operations to enhance home market performance. Our findings corroborate this notion and show that the establishment of branch offices as well as greater internationalization is positively correlated with home market performance. JEL Classifications: G22, L25, F23
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